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Coming soon to bookstores everywhere, The Influencer Code reveals the secrets to true influence, and provides step-by-step action plans to both:
- hire and manage influencers to achieve your goals
- expand your personal influence locally, nationally, and beyond
- What exactly is “influence” and why your brand needs it.
- The types of influencers, from macro to micro, celebrity to infinity.
- How to distinguish true influencers from imposters, and keys to selecting the right one
- Tales from the trenches: pros and cons of being an influencer.
- Case studies of who’s doing influencer marketing now, and what they’re doing right and wrong.
- Expertise, expression, and expansion — the critical steps to long-lasting influence.
- How to tap emotion the Hollywood way.
- The future of influencer marketing.
Can’t wait and want to start with our free simple 8 Step Bulletproof Influencer Marketing Campaign Checklist?
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