Coming soon to bookstores everywhere, The Influencer Code reveals the secrets to true influence, and provides step-by-step action plans to both:

  • hire and manage influencers to achieve your goals
  • expand your personal influence locally, nationally, and beyond

Written by marketing insiders Amanda Russell and Cynthia Lieberman, this engaging and conversational book is at once provocative and practical. The contents include:

  • What exactly is “influence” and why your brand needs it.
  • The types of influencers, from macro to micro, celebrity to infinity.
  • How to distinguish true influencers from imposters, and keys to selecting the right one
  • Tales from the trenches: pros and cons of being an influencer.
  • Case studies of who’s doing influencer marketing now, and what they’re doing right and wrong.
  • Expertise, expression, and expansion — the critical steps to long-lasting influence.
  • How to tap emotion the Hollywood way.
  • The future of influencer marketing.

Can’t wait and want to start with our free simple 8 Step Bulletproof Influencer Marketing Campaign Checklist?

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