“I think everybody has the power to be an influencer. If you look at the definition of influence, it is the power to affect or change behavior. That applies to anyone. We think of celebrities and social media stars as influencers, but really, the most influential people in your life are the people in your immediate personal and professional circles.
For example, look at the relationship between a personal trainer and client. If you see an ad with a celebrity drinking a certain protein powder, are you going to go out and buy that protein powder? Probably not. But if your trainer tells you that he thinks you should buy a certain protein powder, the chances of you going out and buying that powder are pretty high. How do you build your influence up to a larger scale? That’s a different question and it has a different answer (in my book!). But I think we all have the ability to affect or change behavior.”