What makes one person influential and another practically invisible?

It’s not just knowledge, as many academics come to learn. And it’s not just photogenic looks, as most aspiring models will discover. And it’s certainly not just establishing a presence on social media, as too many users realize after months of posting. Becoming a true influencer requires a critical balance of expertise, creativity, and strategy. Learn more.

What makes influencer marketing an incredibly hot trend… and yet often off-target, in reality?

Reaching consumers is every marketer’s most expensive headache, and persuading them to act is an even bigger challenge. That’s why more and more businesses are turning to people who already command a following to spread the word. The catch: many of these so-called influencers became popular by buying followers, turning their influence into an empty promise. Learn more.


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Learn from the experience and expertise of a real influencer.
YouTube star and serial entrepreneur Amanda Russell created The Influencer Code to reveal the strategies and techniques she’s put to work in her own career. The Influencer Code is an upcoming book, a series of popular college courses, and in-demand corporate workshops. Drawing from her own successes, Amanda can help you develop a step-by-step plan to hire and manage influencers AND increase your own personal influence locally, nationally, and beyond.